Why "Fish sticks"?
While at craft festivals I’m often asked about my logo. “Where’d you come up with that?”, Or “Why a fish?” “Do you sell seafood?”
Here’s the skinny: Both ‘Fish’ and ‘Sticks’ represent something significant in my work and in my life.
“Sticks” represents the wood I work with to create my products. I begin with random parts of trees: knots, branches, roots, stumps. Or simply, sticks.
The Fish represents Jesus Christ. It is an ichthus, a symbol of Christianity originally used by early believers as a sign of their faith. To draw an ichthus was to proclaim faith in Christ.
Here’s how I tie the two into my business name and logo:
In searching for the “sticks” that I use in my craft, I merely walk around in the woods and look for unique parts of downed trees. When I find them they are quite rough and unusable in their current condition. They are typically covered in dirt and moss and may have ants or termites living inside. Some have even started to decay, and left to the elements, they would eventually decompose and disappear.